Confidential Search
Head of Growth Marketing
A growing, multi-brand fundraising technology company serving tens of thousands of schools and nonprofit organizations. Client name withheld at their request.
- Location
- Remote, United States
- Base Salary
- $175,000 – $205,000
- Experience
- 3 – 10 years
- Travel
- Occasional in-person meetings
About the role
A hands-on, analytically rigorous leader to build and lead an integrated marketing function across a portfolio of established fundraising platforms — bringing several marketing teams together, establishing a disciplined measurement system, and creating repeatable growth strategies across the portfolio. This is a builder role for a player-coach who can set strategy, work directly in the details, and move quickly, partnering closely with executive leadership and using AI to improve marketing workflows.
Key responsibilities
- Own growth marketing strategy and execution across a portfolio of fundraising technology brands.
- Consolidate separate marketing teams into one coordinated function with clear roles, priorities, processes, and accountability.
- Manage and optimize multiple channels: SEO, paid search, paid social, organic social, lifecycle marketing, referral, reactivation, and cross-selling.
- Own full-funnel performance and the marketing P&L, including CAC, marginal CAC, conversion, retention, payback, and ROI.
- Build an effective attribution and reporting system using customer, transaction, and historical event data.
- Design and evaluate experiments using holdout tests, causal inference, and statistical significance.
- Identify and expand growth loops across referrals, word of mouth, reactivation, retention, and cross-brand relationships.
- Use AI to improve creative production, campaign copy, audience development, reporting, analysis, and testing.
- Lead and develop a small marketing team while remaining directly involved in execution and analysis.
- Create a repeatable marketing integration model that can support future acquisitions and additional brands.
- Present performance results, insights, and investment recommendations to executive leadership.
Required qualifications
- 3 to 10 years of progressive experience in growth marketing, performance marketing, or a related field.
- Demonstrated success managing and testing multiple channels: SEO, paid advertising, organic content, social, email, and lifecycle marketing.
- Experience owning marketing analytics and full-funnel economics, including CAC and marginal CAC analysis.
- Advanced understanding of experimentation and measurement, including holdout testing, causal inference, and statistical significance.
- Proven ability to build or optimize referral, reactivation, retention, or cross-selling programs.
- Willingness and ability to execute directly while leading others.
- Ability to move quickly, exercise sound judgment, and succeed in a high-accountability environment.
- Understanding of the U.S. elementary and middle school market.
- Must be based and authorized to work in the United States.
Preferred qualifications
- Experience marketing to K-12 schools, PTAs, PTOs, educators, administrators, or other education buyers.
- Experience managing, or readiness to manage, a marketing team of approximately three to five people.
- Experience consolidating or restructuring a marketing organization, ideally in a multi-brand, acquisition, or post-merger environment.
- Practical experience integrating AI tools into marketing workflows and measuring their impact.
- Experience with HubSpot, Google Analytics, business intelligence tools, Google Ads, Facebook Ads, and Instagram Ads.
Why join
- Lead marketing across a portfolio of established fundraising technology brands.
- Build the team structure, systems, technology, measurement approach, and growth strategy with direct executive support.
- Activate a substantial base of historical customer, transaction, and event data.
- Improve and expand an already successful referral-driven growth model.
- Join a company with consistent organic growth and an active acquisition strategy.
- Work with the speed and autonomy of a startup alongside the stability of an established, revenue-generating business.
- Support a mission centered on helping schools and nonprofits raise more money for their communities.